LIVE DELICIOUS
bibigo
LIVE DELICIOUS.
bibigo helps you make the most out of life
bibigo is the global representative of Korean cuisine that creates a new lifestyle by adding modern values to Korean traditional cuisine. bibigo is creating a healthy food culture by sharing with people around the world its pride and understanding of Korean cuisine, a cuisine filled with nature, and life and philosophy of Korean people.
The name bibigo comes from the Korean word to “mix”, combined with “go” for an exciting line of products that are delicious and convenient.
We want to help the world enjoy every moment, because life tastes better when you bibigo, LIVE DELICIOUS.
Brand symbol
Inhering the Bibim philosophy
bibigo, our brand name, is derived from our guiding philosophy of ‘bibim’, which embodies the art of skillfully blending diverse ingredients to create extraordinary flavours.
The circular holding shape of the logo is inspired by people passing dishes around the Bapsang, with energy and excitement. It symbolises connection and fosters a sense of togetherness globally.
Within the logo shape, we have a new customised wordmark that reflects the Korean passion and boldness of our approach to everything we do, and we wear our Korean heritage with pride, giving the Hangeul (Korean characters) a prominent position, as we look to help spread K-Food to all four corners of the globe.
Brand value
Embracing the healthiness and culture of Korean cuisine
We know that warm, delicious food is never just a meal, tasty food makes life taste better.
The very thing that keeps us alive, has the awesome power to make us feel more alive.
bibigo contains the healthiness and culture of Korean cuisine, ranging from kimchi, the epitome of Korean cuisine, to mandu, the Korean-style dumpling loved by people around the world.