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Taking rice to a new level


Can I have Hetbahn?

In the past 20 years, Hetbahn has become pronoun for products of cooked rice, which provides essential energy.

From the very moment you eat Hetbahn, to not only make you full physically but also make you feel warm and happy, Hetbahn creates a new lifestyle.

The name Bibigo comes from the Korean word to “mix”, combined with “go” for an exciting line of products that are delicious and convenient.

Simple to enjoy. Definitely worth sharing.

Brand symbol

Signifying the delicious and fresh cooked rice with newly harvested rice

The red circle, the representative image of Hetbahn, symbolizes the sun that ripens the grains of rice.

The white Myungjo font symbolizes the warm cooked rice, and delivers the comfortable and friendly feeling of home-made food.

In December 1996, Hetbahn opened a new chapter in Korean food culture

Hetbahn, launched in December 1996, is a brand that represents the ONLYONE spirit of CJ CheilJedang, which newly created the products of cooked rice market.

Hetbahn, a pronoun for the products of cooked rice, implemented the taste of home- cooked rice, and changed the consumers’ perception of not only commercial cooked rice, but also the food culture of Korea.

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